Industry

Architecture Technology

Year

2022

Startia

Where the future begins

Startia es la única empresa especializada en arquitectura tecnológica para el negocio, las operaciones y las personas. Un partner estratégico que ayuda a compañías globales y startups, a resolver los más complejos desafíos de negocio y anticipar los que vendrán.

The Challenge

With the birth of the Ingenia group, new business units emerged. In this case, Startia is the company that evolved from the group’s technology architecture unit. In this context, we needed to build a new brand that would continue and amplify that trajectory.

The Strategy

The first step was to redefine their positioning, considering that their market and audience had shifted. Simultaneously, we defined the brand architecture, allowing them to organize their service offerings. We designed a new visual system, narrative, and messaging for each of their channels to reach strategic roles with greater impact.

Branding / Naming / Website Design & Development

Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1

The Results

The result of this work: a solid brand identity that continues the trajectory of the architecture unit but is reinvented to better connect with a new audience. This has contributed to up & cross-selling of services, increased brand preference, and its natural impact on profit.

Happy Clients

"Next level. They captured the essence from the very beginning. The agility, efficiency, and ability to translate our mission and values into a unique visual identity are truly commendable."

Federico Catinello

Federico Catinello

Head of Tech Direction

Head of Tech Direction