Industry
Retail Marketing
Year
2024
Penta
Creating moments of truth
Penta is an award-winning retail marketing agency for the world's leading consumer goods companies. Driven by design, we think, create, and produce in-store and digital shopping experiences to evoke emotions in the mind and heart of the shopper.
The Challenge
Penta is an agency that think, create & produce POP materials for major brands such as SC Johnson, P&G, and AB InBev across Argentina, Mexico, and Panama. They aim to reposition their brand away from being perceived solely as a “POP design and production” agency, and instead be recognized as a design agency that also integrates strategy and communication.
The Strategy
We needed to develop a brand concept that conveyed its purpose. We built a visual system aligned with its personality, with a strong digital focus, incorporating UX/UI concepts. As for the narrative, we created a messaging strategy aimed at connecting with its various target audiences while communicating the brand’s core essence.
Branding / Website Design / Marketing Support / B2B Lead Gen
The Results
Their goal was to expand their business globally, which led us to work together on defining their vision and strategic direction. To support this repositioning effort, we aligned and clarified their service architecture and brand concept.
Happy Clients
"Fauna provided a clear roadmap and brought structure to the process, helping us capture the best of who we are and translate it into a new brand image that reflects 25 years of evolution."
Partner & Design Director