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Industry

Technology, Wellnes, Fitness

Year

2023

Mashup

Mix & Fit

Mashup is a fitness concept. A new brand proposal that values personal time and the achievement of goals through a type of workout that presents different challenges every day.

The Challenge

Fitness Group reached out to us to develop the brand identity for what was previously known as “Fitness Studio.” The company was expanding its service offering with a new brand concept: professional and energetic, aimed at creating community and exclusivity in the fitness segment.

The Strategy

We worked closely with the marketing, product, and commercial teams at Fitness Group to create a concept that resonates with an emerging market segment and brings it together with a new brand proposal. Designed for people who live life to the fullest, who want to look and feel good, stay active, and have fun while working out, always with the best music.

Branding / Social Media / Launch Campaign

The Results

At Fauna, we helped ideate and develop this new unit from its inception, seizing the business opportunity in record time while staying true to its purpose and mission: building a brand capable of creating a community.

Happy Clients

“Fauna’s ability to approach problems from a strategic and creative angle is what really made the difference. Not only did we meet deadlines and expectations, but we also built a relationship that goes beyond the project.”

Milagros Carpinacci

Milagros Carpinacci

Marketing Manager & Product Owner

Marketing Manager & Product Owner