Industry
Software Development
Year
2019 – 2024
Exisoft
Transformando grandes empresas en líderes digitales
Exisoft is a technology company specializing in Application Modernization, Process Automation, and Business Integration, with over 15 years of experience supporting large companies in adopting a digital culture.
The Challenge
Exisoft's growth over the past 15 years has been so significant that the company's original image became outdated compared to its current reality. Its service offering had evolved over time, as had the industry itself.
The Strategy
We started by carrying out a cultural match between organisations and a business immersion process to understand the company's general map. The result of this analysis made us realise that the brand needed more than just a new website: a new identity. We then focused on clearly defining Exisoft's competitive advantage and, consequently, its value proposition.
Branding / Website Design / Marketing Support / B2B Lead Gen
The Results
As a result of this initiative, Exisoft achieved a more consistent and solid brand image, strengthening its positioning for expansion into other countries within the region, such as Paraguay, Peru, and Bolivia.
Happy Clients
"The Fauna team knows how to interpret technical concepts and communicate them from a creative perspective. Together, we were able to create a different brand proposition, one that is closer to our customers."
CEO & Services Director