Industry
Software Development
Year
2022
Devify
The Coding People
Devify is the community of software developers that creates solutions for new digital businesses, pushing all conventions to the limit. Ensuring quality in every project through creativity and problem-solving capabilities.
The Challenge
Devify, the company within the Ingenia group specialized in development, was born with a clear challenge: to build a unique employer brand—highly aspirational and packed with benefits for its team. The challenge was to communicate its value proposition in a disruptive way, making it irresistible to its audience, "the coders."
The Strategy
We needed to create a superior value proposition, so we studied the segment, explored visual and verbal systems, and meticulously captured insights that would help convey the brand's essence and personality.
Branding / Naming
The Results
We helped ideate and develop this new unit from its inception, seizing the business opportunity in record time while staying true to its purpose and mission: building a brand capable of creating a community.
Happy Clients
“One of the highlights was the workflow. Each stage was executed with precision, creativity, and a focus on collaboration, which was essential in aligning the visions for our company.”
Head of Software Development