Industry
Software as a Service, Health & Medical
Year
2023
Cardiofy
Inteligencia médica digital
Cardiofy is the only collaborative medical services platform in LATAM. A management system that allows professionals to connect with each other for the benefit of patients, in a safe and timely manner.
The Challenge
Eccosur, a company specialized in medical technology, approached Fauna with the need to develop the brand for a new business unit: a digital medical services platform that is accessible, easy to use, and secure.
The Strategy
We needed to develop a brand concept that conveyed its purpose. We built a visual system aligned with its personality, with a strong digital focus, incorporating UX/UI concepts. As for the narrative, we created a messaging strategy aimed at connecting with its various target audiences while communicating the brand’s core essence.
Branding / Naming / UX/UI
The Results
During the brand development for Cardiofy, we worked simultaneously with the technology architecture and app development teams. Together, we managed to launch the application into production in record time: 16 weeks.
Happy Clients
"Fauna has created a synergy that our team was not accustomed to. Beyond the final result, we’ve gained marginal value in project management."
Sales Director